Vendor Spotlight: EF Collection

Vendor Spotlight: EF Collection

EF Collection is a Los Angeles-based fine jewelry brand on a mission to create modern heirlooms at an approachable price point. Founded in 2010 by Emily Faith Strauss, all EF Collection pieces are made of 14k gold handset with diamonds, precious and semi-precious stones, and enamel.

Drawing inspiration from life’s biggest milestones—like her wedding day which sparked the idea that became the Bridal Collection—Emily’s signature style and eye for elegance shine through each piece. The intentionality behind her designs came into sharp focus when Emily and her husband, Justin, lost their newborn son, Austin, to Polycystic Kidney Disease (PKD) in 2021. Finding strength in the EF community she lovingly built, Emily and Justin launched Angels 4 Austin, in hopes of providing small comforts and supportive resources to NICU families, as well as raising funds and awareness for PKD research. Emily also designed the Angel Wing Collection to honor her precious Austin.

Focusing on the use of 14k golds subtly handset with white, black and champagne diamonds, EF Collection is a distinctive combination of understated glamour and simple elegance. Emily puts her own twist on architectural, geometric and classic forms, striking a beautiful balance between ‘of the moment’ relevance and timeless design. While each piece stands alone, they are enhanced when mixed, matched, layered and stacked.

Here are some of our favorite pieces from EF Collection that we carry at NOGAMA!

EF Collection Rainbow Eternity Band Ring

Diamonds are forever, and so are rubies, emeralds, and pink, blue, orange and pink sapphires. Stack these tony jewels with a gold band or let this ring light up a room all by itself.

EF Collection Diamond MAMA Initial Necklace

Some people think motherhood isn’t glamorous — and sometimes it isn’t. All the more reason to flex your mama muscle with dazzling diamonds and luxurious gold.

EF Collection Diamond Multi Huggie Earrings

Instant layers, instant appeal with four rows of diamonds set in 14k gold. Own the room anywhere you go. 

EF Collection 3 Diamond "Berry" Enamel Stack Ring

The perfect addition to your stack. Featuring three stunning diamonds along a berry enamel band, this band adds a pop of blushing vibrance to your wardrobe.


…and these aren’t even half of them! To check out all the gorgeous pieces we carry from EF Collection, click the link here! We guarantee you will find something that sparks your fancy.
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